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business owners

August 6, 2018 By Linda Payan

Elevator Pitch: The Ultimate Guide for Business Owners

elevator pitchHow many times are you asked, ‘What do you do?” Do you stumble over your words? Do you struggle with what to say in a concise manner? Having an elevator pitch is a must with any business whether you are a business owner, direct sales consultant, or professional. An elevator pitch is a short, concise conversation detailing how your business will help it’s target market. It was coined an “elevator pitch” due to being able to deliver the pitch in an elevator. A typical elevator pitch is 30 seconds; however, there are situations that arise that call for 7 second pitches and 90 second pitches. It’s imperative to have several pitches ready for various situations.

Where to use your Elevator Pitch!

Elevator pitches are used in so many situations.

1. Business networking events (sit-down formal & happy hour social) Most of the time you are given 30 seconds to deliver your pitch during a sit-down formal networking event, but have your 90 second pitch ready just in case you are allowed to talk longer.  Ninety seconds is meant to provide more concise information.  If you are going off on “tangents” during your pitch, then it will not be effective.

2. Conferences. Have all three pitches ready (7 second, 30 second, and 90 second). Whether you are a vendor or attending a conference, the 7 second pitch and 30 second elevator pitches will be the ones you use the most.

3. When “out and about”. You might find yourself using an elevator pitch at the grocery store, the mall, a children’s event, a sporting event, concert, morning walk, reunion, etc. This starts out as a 7 second pitch and could lead to your 90 second pitch based on their interest.

4. Social Media. Every social media channel has a section to include your elevator pitch

Ask these questions before writing your Elevator Pitch

1. Who is your target market? (Hint: Anyone that has skin is not an answer. Or anyone that has hair is not an answer. That is way too broad.) Narrow your target down to a specific niche.

2. What are you trying to market? Your business, a service within your business, a new book, a new/existing product, new/existing service, etc? Maybe you have a new product, promotion, or service that you are focusing on this month. Be specific. What are the advantages of your product/service? What can you provide? Statistics give your elevator pitch an extra depth of information that potential customers crave because it’s concrete information.

3. Where are you marketing your product – in a particular city, state, country? Online? Worldwide? When some of your audience doesn’t live in a particular city, for example, they can refer your services.

4. How does this product/service help your target market? How will this product service make your target market feel?

5. Statistics provide an extra depth of information within your elevator pitch that can turn your “potential” customer into a customer.

Are you struggling with writing your own elevator pitch?
Click HERE for details detailing our elevator pitch services.

Preparation & Delivery

Once you write your elevator pitch, it’s imperative to work on the delivery. I have heard fantastic pitches that were executed beautifully as well as pitches that were written well but were delivered poorly.  Imagine being at a networking event and one of the pitches given was filled with “um, uh, like”. Then imagine the person says something like, “I’m really nervous” or “this is my first time doing this kind of thing”. I’ve heard it all. And it doesn’t make me want to jump out of my seat and see how their business could help me nor does it make me want to see how I can help them through referrals. In fact, I wouldn’t want to schedule a sit-down based on their lack of confidence and preparation, would you?

Similarly, lack of preparation infers that you are not serious about your business. Fumbling over words gives potential customers the assumption that you lack confidence, don’t know your product/service, and don’t take your business seriously. That’s awful, isn’t it? Because if you are like most business owners, you have spent thousands of hours and thousands of dollars creating your service/product. The last thing you want to do is undervalue or misrepresent your business with a not-so-stellar elevator pitch!


microphone for elevator pitch

Follow these steps for an impeccable delivery:

1. Practice, practice, practice. Your elevator pitch should roll off your tongue without thinking. Personally, my favorite place to practice this is in the car! I will say it over and over and over until I don’t have to think about it anymore. I spend so much time in the car that this just makes sense.

2. Stand in front of a mirror or video-tape yourself to practice more. This provides body language feedback. Watch yourself before you practice your speech then watch yourself after you have it memorized. Notice how your body language changes!

3. Practice in front of your biggest critics or hire a professional to give you feedback. It is better to get feedback on your pitch before standing in front of potential customers!

4. Lastly, smile and enjoy yourself. People want to work with confident, friendly people. It takes 5 seconds to make a great first impression – start with your elevator pitch and blow their mind!

Above all, business owners have so many decisions to make that it can be overwhelming to decide what to spend money on first!  I have worked with incredibly smart business owners that had their product or service ready, their website SEO ready, their office space ready, their home office immaculate, but they needed to fine-tune their elevator pitch to create need, desire, and/or want from their target market.  Click HERE to see our pitch service that could potentially change your business.

Are you struggling with your elevator pitch?  Contact XMstyle for more information.

Filed Under: Direct Sales, Elevator Pitch, Professional, Slider, Work at Home Tagged With: business, business owners, conversation, Elevator Pitch, network, networking, presentation, professional women

July 31, 2018 By Linda Payan

5 items Direct Sellers MUST take to their National Conference

Have you ever been to your companies’ national conference? If not, GO! Make it a priority in your business to go and soak up all the wisdom! Before I share the top five items for direct sellers to take to their national conference, read this so you know WHY you should go to your conference.

conference necessities

Top 5 Conference Necessities:

1. Layers and Layers of Clothing!

Just yesterday, we got back from our national conference.   Our convention center was FREEZING. Now, you might think I am over-reacting. I.AM.NOT. I had layers of clothing and a scarf/blanket. The only thing I didn’t take with me was a winter coat. Next year I am wearing dress pants instead of dresses, and I might take a winter coat as I had to go stand outside to thaw out. If you tend to be cold all the time, please don’t mess around – take layers.

2. Comfortable Shoes!

Wear comfortable shoes to and from the convention center. I know you are sitting for a mighty long time at any conference; however, usually accommodations are far away! Hence, you are walking for what seems like miles and miles. By the last day, I ended up wearing my handy dandy flats the entire session. That was a smart move.

3. A list of 25-30 contacts.

You will call people because every conference is better than the last, and you are ready to share your enthusiasm with everyone. Your energy is infectious and everyone is excited, motivated, and determined to win the next incentive whether it’s a trip, product, or cash! Wouldn’t it be awesome to be able to book parties, set up take-a-looks (mini sessions where you invite people to come take a look at your product, company, and offering), and contact your entire team while at a conference and have your whole month organized? That’s what happens when you work your business purposefully and prepare for conference.

4. Water, Water, and more Water.

Staying hydrated during the long days of conference are vital to your health and happiness during the conference. It’s easy to take a case of water if you are driving to the event; however, it’s a little different if you’re flying. I usually ask the uber driver if there is a store along the way to the venue that sells cases of water. There usually is and that will save you lots of $$.

conference notebook5. Note-taking device.

Take your favorite note-taking device because you will hear information that you do not want to forget.  Personally, I use paper and pen.  A little notebook works perfectly for me. When I get home I type up all the notes so I remember what I wrote!  Many conference attendees prefer to use an electronic device because of the simplicity.  There are many note-taking apps available for your device, and here are just a few.

Note-taking Apps:

  • Zoho Notebook
  • Evernote (my fav)
  • Microsoft OneNote
  • SimpleNote
  • Google Keep

 

When you arrive at your national conference prepared, you will enjoy the entire experience! Please contact me HERE for more information on direct sales and how I can help you catapult your business with personal branding and style.

Filed Under: Direct Sales, Work at Home Tagged With: business, business owners, conference, direct sales, must have items, national conference, personal branding

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Meet Linda Payan Linda built a multi-million dollar direct sales business while raising a young family.   Twelve years ago when she first began her direct sales career, she lived in a new state and knew four people.  Her middle child was 3 weeks old … keep reading... about

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